Rumor has it that Clay Aiken has been dropped by his record label Decca, and speculation is due to poor album sales. Decca and officials for Clay Aiken have not made any comments as of yet. Clay did make a statement recently, that he has no immediate plans to record a new album, and that he was going to put all of his energy and focus on his current Tried and True Tour. Clay made this statement a few days before word hit the street about Decca dropping Clay from the label.
So let’s look at what happened. Tried and True was released in June 2010; the album is a great album full of classic songs, and songs everyone knows, including songs that Clay had sung on American idol (Season 2). Tried and True is a solid album from start to finish, music is spot on, and the songs Clay sings showcases his talent as a singer. In theory this was a well made and well planned album, which should have sold extremely well. One thing I will say though, it did not seem that marketing was high priority on Decca’s part.
Tried and True album sales to date 63,000 copies sold.
Did you see that? Let me repeat that statement, 63,000 copies sold. There is something wrong with this picture. If Tried and True was an album with original material, or songs written by songwriters for him, and the songs were not strong, then I would think, yes 63,000 sounds right. But that is not the case here, Tried and True is an album of classic cover songs, songs like the album title states are tried and true songs.
Where are Clay Aiken’s Fans?
This is where I have a problem comprehending, that Tried and True sold only 63,000 copies. Clay Aiken has legions of fans worldwide, and very loyal fans. “Hypothetically I am going to say Clay has 10 million fans worldwide.” (Please feel free to correct me on my figures, by making a comment). So if out of 10 million fans only 20 percent like the new album, this would be 2 million fans. Now let’s say that from 2 million fans, only 30 percent bought the album. By simple arithmetic, that would mean the album should have sold 600,000 copies.
My estimate would have been that Tried and True should have sold between: 750,000 to 1.5 million copies worldwide within 1 year. By the calculation above 600,000 copies should have been sold, to date only 63,000 copies have been sold. Did I miss something here?
How many fans does Clay Aiken have? I will guess again and say 10 million fans worldwide, and I am going to make an assumption, and I bet that at least 2 to 3 million die hard Clay Aiken fans have a copy of Tried and True on their iPhones and laptops, but only 63,000 copies were sold.
How did this happen? Illegal file sharing could be the culprit, downloading songs and albums for free destroys an artist, and the recording industry. Clay Aiken’s Tried and True album is classic example.
Maybe now fans will realize why Clay was dropped from his record label, and he was dropped purely from a business standpoint, which was the album had poor sales. This is sad, because Tried and True is a great album, and from this point on, will be known as a turning point, and or the continued decline of legal album sales, due to piracy.
This is a commentary and this view is my own personal opinion, and does not reflect the views of Decca, or Clay Aiken.
I am very passionate about my music, and always buy my music to support the artists and bands that I like. I became a fan of Clay Aiken, when I bought his Tried and True album to write a review for this blog, and it’s a CD I play quite often.
There is a link here to Amazon, where you can purchase the album, now would be a good time to show some support to Clay, and hopefully he will record a new album in the future.
Clay is currently on tour to support his album Tried and True.
By George Luker (C) Copyright 2011 Krule Music
